According to Harvard Management Update, 80% of companies believe they deliver superior customer experience, but only 8% of their customers agree with it. What is superior customer experience for you? Is it related to services, products, and attitude? What about a customer interview? Is it enough to make an interview pleasant and engaging for a customer? Are you sure that such an interview will capture customer pain points and deep insights? Speaker who conducted 1000+ interviews will guide you through the effective customer interview process, highlight typical mistakes and boost your confidence as an interviewer.
Learning points of the workshop:
- discover how to be market-driven and why it is important
- learn about techniques, best practices, tips and tricks how to build better customer experience and capture customer pain points during the interview and try to use them in practice
• understand how to apply customer insights to your roadmap and scope