Raluca Piteiu

Agile Business Analyst @ Accesa

The Role of the BA in the Age of Experience

We live in a world of information overload, a world where the most valuable asset people are fighting for is our attention. Marketers are struggling to get it by all means. Everyone is looking for solutions for whatever problem the users might or might not have. It is time to take a step back and consider what the real problems are we are trying to solve and if the people even want them solved.