M. Hinshaw

Customer Experience Executive @ McorpCX

7 Ways Business Analysts Can Lead the Charge to Transform Customer Experience

As customer experience increasingly becomes a competitive imperative, business analysts are in a unique position to play a vital role in shaping these decisions and driving customer-centric innovation across the enterprise.

From VoC (Voice-of-the-Customer) and VoA (Voice-of-Analytics) to Journey Mapping and Experience Blueprinting, you’ll learn the strategies Business Analysts have leveraged to inform and improve relationships between smart, digitally enabled customers and the companies that serve them.

Specifically, you’ll learn 7 of the top ways BAs have applied customer experience best practices in some of the world’s largest and most successful organizations, solving business problems by meeting customers’ needs in new and often game-changing ways.