Jared Gorai

Business Analyst @ IIBA

BAs as the Voice of the Customer in the 21st Century!

Business Analysis is all about facilitating change but as practitioners, are we leading the change or are we simply along for the ride? Executives are looking for change leaders rather than simply change agents. How do we transition from being good change agents into being exceptional change leaders? Where in this journey are our customer and are we listening to them? Jared will explore this difference and offer valuable insight into what it takes to be a 21st century BA by becoming the voice of the customer. This presentation will spotlight:

  • The importance of focusing on your customers’ needs at a strategic level
  • The strength of partnering with your customers to maximize their experience

Attendees will learn how to:

  • Differentiate between customer needs and wants
  • Focus on providing customer value by becoming trusted advisors