Igor Smirnov

Igor Smirnov

General Manager @ Netica

Digitalize your Customer’s Journey with Cross-Channel Data Integration

This workshop takes us through an example of one such journey from customer and company NEEDS to customer VALUE and EXPERIENCE. We investigate important DECISIONS in the processes that serve to build customer value on the one hand, while measuring companies’ required KPIs to create a 360-degree view of the customers who buy their products and services, on the other.