Consultant for strategic marketing and customer experience @ Abena
The ultimate and unique sales preposition of companies in the future will be customer experience. Companies who will be able to understand, listen and hear the voice of the customer will have strategic competitive advantage. The start of measuring CX is very important and the right set up can lead us to successful management of CX and delivering results through revenue and profit.
Workshop is based on real case, where the presenter (Aleksandra Brank) was responsible as a Group Customer Experience Manager in Bisnode Group.