GROUP 3: (Section 1) Your Customers Need your Expertise … and Imagination / Divna Simeunović

Creativity is a buzzword that everybody is speaking about, Probably, we could hardly find a single person that does not want to be creative. Some people believe that creativity is about holding brainstorming sessions from time to time, while the others feel that being really creative is much more than that. The result is that everybody has its perception of his/her own “creative capabilities”, which is predominantly wrong.
The goal of this presentation is to demystify creativity, to raise awareness of the creative potential of BAs and to give some examples of how we can be more creative and make our customers more happy.