Keynote: BAs as the Voice of the Customer in the 21st Century! / Jared Gorai (IIBA)

Business Analysis is all about facilitating change but as practitioners, are we leading the change or are we simply along for the ride? Executives are looking for change leaders rather than simply change agents. How do we transition from being good change agents into being exceptional change leaders? Where in this journey are our customer and are we listening to them?
Jared will explore this difference and offer valuable insight into what it takes to be a 21st century BA by becoming the voice of the customer