The Role of the BA in the Age of Experience

Raluca Piteiu-Apostol

Raluca Piteiu

Session Description

We live in a world of information overload, a world where the most valuable asset people are fighting for is our attention. Marketers are struggling to get it by all means. Everyone is looking for solutions for whatever problem the users might or might not have. It is time to take a step back and consider what the real problems are we are trying to solve and if the people even want them solved.

If we want to remain competitive, we need to deliver value for each and every customer and for that, a change needs to happen. But how do you manage this in a world resistant to change? How can the BA help with making that change happen and what are the tools that can support us on our path of doing so?

Key take aways:

  • The current state of customer experience
  • How can the BA contribute to foster change and shift the focus not only to value-driven, but also customer-driven initiatives?
  • What are the tools which can support the BA

Speaker Bio:

Raluca Piteiu-Apostol
Company: Accesa

Agile Business Analyst with unconventional, creative potential to nurture in every project she is involved in. Raluca likes to challenge the focus shift not only from task-driven to a value-driven approach, but taking it further to a customer-driven one, and strongly believes the biggest challenge we’re facing today is the mindset and cultural shift in order to adjust to the new experience economy.

Raluca has an experience of 6+ years in IT, on projects with clients from Germany, in industries such as insurance, healthcare, IT services, and before that has been working as a Business Analyst for a company offering research services.

Currently, Raluca is a Business Analyst at Accesa, a European IT Service Provider, where her passion for sharing and getting others onboard with the role of the BA in the new world is challenged as the co-founder of Business Analysis office. Raluca is happy to share her knowledge, passion and expertise, so she invests her time into educational community initiatives by acting as a BA mentor for a local IT school.