If you want to find out what users truly need, avoid the one question: “What do you need?” Users tend to express themselves in terms of “desired solutions” rather than true user needs.
This master class introduces state-of-the-art methodology that is specifically designed to identify user needs by employing so-called “context of use information” (user groups, user tasks, resources used and their environment(s)) to derive user requirements that are true across a board of users rather than just for “the one who spoke to you.”
What you can expect to take from this class:
- how to interview and observe users
- how to describe interview and observation data in terms of as-is scenarios
- how to identify solution-independent user needs
- how to derive user requirements from user needs
- how to structure user requirements so that they are read by those who will implement them