How to Find Hidden User Needs Systematically and Derive Valid User Requirements

Thomas Geis (UXQB)

Session Description

If you want to find out what users truly need, avoid the one question: “What do you need?”  Users tend to express themselves in terms of “desired solutions” rather than true user needs.

This master class introduces state-of-the-art methodology that is specifically designed to identify user needs by employing so-called “context of use information” (user groups, user tasks, resources used and their environment(s)) to derive user requirements that are true across a board of users rather than just for “the one who spoke to you.”

What you can expect to take from this class:

  • how to interview and observe users
  • how to describe interview and observation data in terms of as-is scenarios
  • how to identify solution-independent user needs
  • how to derive user requirements from user needs
  • how to structure user requirements so that they are read by those who will implement them

Speaker BIO

Thomas Geis has been a full-time usability professional for the past 25 years. After 10 years of work in usability testing, Thomas specialized in user requirements engineering and structural product design. He is the editor of several ISO standards for usability and user experience and has co-authored a curriculum entitled “Certified Professional for usability and user experience” (CPUX), both at the foundation and advanced level “User requirements engineering”.

Thomas’ roles and responsibilities have included:

  • Chairman of the International Usability and User Experience Qualification Board (UXQB)
  • Managing Director of ProContext Consulting GmbH and
  • Founder of the Working Group “Quality Standards“ of the German Usability and User Experience Association (German UPA)
  • Head of the ISO Committee “Common Industry Format for Usability”