Session Description
How does your web page, sales and service/product delivery process look like in the eyes of a customer? Learn from findings of many offline and online usability tests and heuristic analyses of ePrvak group UX experts. You can build better user experience with almost no additional investment with costumer centered development. Your conversion will go up and your customers will become happier and more loyal. Persuading existing customer to buy is 6-7 times cheaper than getting new one
Where to start, if you want to optimize your product or service according to your customer’s needs? Which approaches are most effective in analyzing your customer’s explicit and latent needs and desires? Where to start if you already have relevant user feedback and want to start developing a new generation of your product or service line?
In this session we will get familiar with the design thinking method, a popular and very effective approach to developing user centered product and services.