BAs as the Voice of the Customer in the 21st Century!

Jared Gorai

Lecture sponsor

Jared Gorai

Session description

Business Analysis is all about facilitating change but as practitioners, are we leading the change or are we simply along for the ride? Executives are looking for change leaders rather than simply change agents. How do we transition from being good change agents into being exceptional change leaders? Where in this journey are our customer and are we listening to them? Jared will explore this difference and offer valuable insight into what it takes to be a 21st century BA by becoming the voice of the customer. This presentation will spotlight:

  • The importance of focusing on your customers’ needs at a strategic level
  • The strength of partnering with your customers to maximize their experience

Attendees will learn how to:

  • Differentiate between customer needs and wants
  • Focus on providing customer value by becoming trusted advisors

Speaker BIO

Jared loves being a Business Analyst and has done so in title for over 15 years. He has over 25 years business and leadership experience in both the retail and energy sectors. Jared is a strong advocate for IIBA, having served in various capacities with the Calgary IIBA Chapter as well as chairing the Volunteer Chapter Network. He brings his passion for business analysis and experience as Chapter Leader to the role of Director of Regions and Chapters of IIBA. In this role, Jared acts as the voice of the customer to over 120 IIBA Chapters and nearly 30,000 IIBA members.

Jared holds a Bachelor of Arts degree with a major in French from the University of Calgary and has a Certified Business Analysis Professional™ (CBAP®) designation. He is a strong advocate for Business Analysis and is happy to share his invaluable experience with interested public and stakeholders.