Lectures

7 Ways Business Analysts Can Lead the Charge to Transform Customer Experience

Michael Hinshaw (CXPA)

Smart Customers, Stupid Companies
Michael Hinshaw is the author of Smart Customers, Stupid Companies

How to Find Hidden User Needs Systematically and Derive Valid User Requirements

Thomas Geis (UXQB)

BAs as the Voice of the Customer in the 21st Century!

Jared Gorai (IIBA)