The Brazilian countryman is a folkloric character surrounded by very amusing and funny stories. For this conference, 3 comic stories were selected that bring some learning related to the conference theme:

• The countryman and the horse seller- How data storytelling can make the difference in winning sponsorship.
• The countryman and the road police- Submitting false data can destroy someone’s credibility.
• The countryman at the dentist- To properly evaluate your KPIs, you need to know the current AS-IS value and define the desired TO-BE end result.

These stories will be told by The Brazilian BA interpreting the characters, sharing curiosities of Brazilian culture, and intermediating with live music on his folkloric instrument, a viola caipira, a 10-string steel guitar with a metallic and charming sound.