Iztok Franko started his career in IT, where he held the role of IT Manager in the American multinational Colgate-Palmolive and IT Director in Adria Airways. After his first contact with digital marketing and online sales, he took on the role of marketing director at Adria Airways. Since then, he has not left marketing, especially digital marketing and advanced analytics.

Today Iztok is the founder of www.diggintravel.com, a digital marketing and web analytics portal for the airline and travel industry. At the same time, he works as a strategic consultant for online sales and conversion optimization with the help of data. He regularly writes and lectures on online sales, digital, analytics and marketing.

Recently, however, he combined his love for analytics and basketball. For the online portal in Dallas https://www.dmagazine.com/ he analyzes the games of the Dallas Mavericks and Luka Dončić through the numbers.