Jorgen Heizenberg combines data & analytics (D&A) trends and best practices with a human centric focus. He is a Gartner Vice President, analyst for D&A leaders. His coverage areas are the D&A strategy and operating model; data-driven culture and behavior; D&A organizations, roles, and skills; and external service providers (consultancies and system integrators). He has a background in D&A consulting with over two decades of experience in planning, designing, and implementing D&A. His motto is: D&A is about People.

Keith Ellis has been an executive in the technology industry for over 25 years, starting with the industry trend- watcher International Data Corporation (IDC). He has held roles as CEO, COO, board member, investor or mentor to various technology companies, co-founded and sold a business analysis company as well as being a former Chair of IIBA. As Chief Growth and Engagement Officer for IIBA, he is responsible for leading IIBA’s global growth strategy, including strategic partnerships, IIBA’s 600 corporate, academic and education program partners, its 120 chapters in 40 countries around the world, 1300 volunteers, and focus on member engagement.

Krzysztof Ogonowski CEO of Silfra Consulting and Prosci Certified Advanced Instructor in Change Management. His 20+ years of consulting and interim management experience comes from major changes and organizational transformation in some of the biggest companies operating in CEE and Europe in IT, shared services, manufacturing, utilities, telecommunication, banking and construction industries. He has experience in both private and state-owned organizations.

Fabrício Laguna, also known as the Brazilian BA, is the main reference for Business Analysis in Brazil. The first CBAP from Latin America in 2008, he is also certified as PMP, AAC, and CPOA.
Consultant and instructor for more than 25 years working with methodology, solution development, business analysis, systems analysis, project management, business architecture, and systems architecture.

Maja Golubic Piric, CBAP, PMI-PBA, PSPO I  is an experienced business analysis professional, consultant and trainer dedicated to the continuous promotion of business analysis as a profession. Her professional experience is mainly related to custom software solutions in both public and private sectors, applying traditional and agile methodologies.