Big Data presents an enormous opportunity for business, but project success has been spotty. As part of IIBA’s Global Research, the Achieving More with Data research analyzes the forces shaping the use of data and analytics at companies and unpacks a consistent path of success using business analysis.

No amount of technology, data science, software or solutions will fix asking and answering the wrong business questions making business analysis professionals critical. Keith Ellis, IIBA Chief Engagement and Growth Officer, will reveal and discuss key findings from the research to not only keep projects on track, but look at the critical role of business analysis in changing culture to become a data-driven organization.

Key Learnings:

  • Impacts data analytics has on today's businesses and need to become a data-driven enterprise
  • The critical role business analysis plays in driving success in business data analytics in terms of ROI and performance gains
  • Essential skills and opportunities for business analysis professionals in business data analytics
  • How core business data analytics practices contribute to the quality of analytic activities