As per BABOK® Guide, “Business analysis is the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders.”
This definition contains several important concepts that together form the Business Analysis Core Concept Model^TM (BACCM^TM). The BACCM^TM is a model for effective business analysis that guides professionals and organization leaders in understanding and improving effectiveness to deliver value.

Data is an important part of every change initiative - not just data related ones. By considering data, business analysis professionals can fully understand the business need and provide recommendation that will create the highest potential value.

Although data is not represented in the BACCM^TM, it is essential to creating effective outcomes. During this presentation we will discuss how to leverage data while applying the BACCM^TM.

Learning objectives:

• Explaining the core concepts and the importance of the BACCM^TM
• Explaining how data fits into the BACCM^TM