2. More then 20 Speakers and Trainers from all around the world.
To guarantee a great conference, we’ve placed special emphasis on a selection of only highly respected International Speakers as well as the best BA, CXPA and UX Experts from across the Balkan region.
The Conference includes 10 workshops and 10 lectures, hosted by best professionals not with BA backgroud but also well experienced professionaly from the fields of CXPA and UX. We are very pleased that there is many female speakers& trainers participating at the Conference too.
You are kindly welcome to visit our website where you can find all the necesarry information about the Speakers & Trainers. Here we would like to point out the Keynote speakers:
Michael Hinshaw, co-author of the best-selling book Smart Customers, Stupid Companies,
leads customer experience strategy, design and consulting firm McorpCX, where he and his team help companies integrate digital and customer-centric innovation to improve business performance by transforming how they interact with customers. Michael has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive and Time.
At the BBA Conference Michael Hinshaw will be showing us 7 Ways Business Analysts Can Lead the Charge to Transform Customer Experience.
Thomas Geis (UXQB)
Thomas Geis has been a full-time usability professional for the past 25 years. After 10 years of work in usability testing, Thomas specialized in user requirements engineering and structural product design. He is the editor of several ISO standards for usability and user experience and has co-authored a curriculum entitled “Certified Professional for usability and user experience” (CPUX), both at the foundation and advanced level “User requirements engineering”.
At the BBA Conference Thomas Geis will talk about How to Find Hidden User Needs Systematically and Derive Valid User Requirements.
Jared Gorai (IIBA)
Jared loves being a Business Analyst and has done so in title for over 15 years. He has over 25 years business and leadership experience in both the retail and energy sectors. Jared is a strong advocate for IIBA, having served in various capacities with the Calgary IIBA Chapter as well as chairing the Volunteer Chapter Network. He brings his passion for business analysis and experience as Chapter Leader to the role of Director of Regions and Chapters of IIBA. In this role, Jared acts as the voice of the customer to over 120 IIBA Chapters and nearly 30,000 IIBA members.
At the BBAConference he will speak about BAs as the Voice of the Customer in the 21st Century, which is same time also the Title of our Conference.
Please read more about all the other Speakers and Trainers.