Ateendees arrivals

Sunday Afternoon

Conference & House Registration

3:30 h

Mastermind workshop (this event is by invitation only for IIBA representatives)

IIBA Leadership members meeting. This event is by invitation only.

3 h

Attendees Networking with “Feel the Slovenia wine and food (experience)” at conference venue

5 h

BA expert breakfast

95mins

Conference & House Registration

95mins

Conference opening

30mins

K E Y N O T E S

Jared Gorai (IIBA)

Keynote: BAs as the Voice of the Customer in the 21st Century! / Jared Gorai (IIBA)

Business Analysis is all about facilitating change but as practitioners, are we leading the change or are we simply along for the ride? Executives are looking for change leaders rather than simply change agents. How do we transition from being good change agents into being exceptional change leaders? Where in this journey are our customer and are we listening to them? Jared will explore this difference and offer valuable insight into what it takes to be a 21st century BA by becoming the voice of the customer

30mins

Jared Gorai (IIBA)

Jared loves being a Business Analyst and has done so in title for over 15 years. He has over 25 years business and leadership experience in both the retail and energy sectors. Jared is a strong advocate for IIBA, having served in various capacities with the Calgary IIBA Chapter as well as chairing the Volunteer Chapter Network. He brings his passion for business analysis and experience as Chapter Leader to the role of Director of Regions and Chapters of IIBA. In this role, Jared acts as the voice of the customer to over 120 IIBA Chapters and nearly 30,000 IIBA members.

Michael Hinshaw (CXPA)

Keynote: 7 Ways Business Analysts Can Lead the Charge to Transform Customer Experience / Michael Hinshaw (CXPA)

As customer experience increasingly becomes a competitive imperative, business analysts are in a unique position to play a vital role in shaping these decisions and driving customer-centric innovation across the enterprise. From VoC (Voice-of-the-Customer) and VoA (Voice-of-Analytics) to Journey Mapping and Experience Blueprinting, you’ll learn the strategies Business Analysts have leveraged to inform and improve relationships between smart, digitally enabled customers and the companies that serve them. Specifically, you’ll learn 7 of the top ways BAs have applied customer experience best practices in some of the world’s largest and most successful organizations, solving business problems by meeting customers’ needs in new and often game-changing ways.

60 mins

Michael Hinshaw (CXPA)

Michael Hinshaw leads customer experience strategy, design and consulting firm McorpCX, where he and his team help companies integrate digital and customer-centric innovation to improve business performance by transforming how they interact with customers. Co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive and How to Be One of Them, Michael focuses on the market, social and technological forces driving disruptive, customer-centric innovation and what it takes for companies to embrace and profit from this change – rather than getting crushed by it.

http://www.mcorpcx.com

Break – Networking

30 mins

L E C T U R E S

45mins

Raluca Piteiu-Apostol

(Arena Hall) The Role of the BA in the Age of Experience / Raluca Piteiu-Apostol

We live in a world of information overload, a world where the most valuable asset people are fighting for is our attention. Marketers are struggling to get it by all means. Everyone is looking for solutions for whatever problem the users might or might not have. It is time to take a step back and consider what the real problems are we are trying to solve and if the people even want them solved. If we want to remain competitive, we need to deliver value for each and every customer and for that, a change needs to happen. But how do you manage this in a world resistant to change? How can the BA help with making that change happen and what are the tools that can support us on our path of doing so?

Key take aways:

  • The current state of customer experience
  • How can the BA contribute to foster change and shift the focus not only to value-driven, but also customer-driven initiatives?
  • What are the tools which can support the BA

40 mins

Section 1

Raluca Piteiu-Apostol

Agile Business Analyst with unconventional, creative potential to nurture in every project she is involved in. Raluca likes to challenge the focus shift not only from task-driven to a value-driven approach, but taking it further to a customer-driven one, and strongly believes the biggest challenge we’re facing today is the mindset and cultural shift in order to adjust to the new experience economy. Raluca has an experience of 6+ years in IT, on projects with clients from Germany, in industries such as insurance, healthcare, IT services, and before that has been working as a Business Analyst for a company offering research services.

Yuriy Gaiduchok

(Pinta 1, 2) Customer First: Personas at the Heart of Your Requirements / Yuriy Gaiduchok

Typically products are built by implementing initial idea of some capability or functionality, which is then delivered to customers. And most business designs or products fail due to not placing customer priorities and needs first, before implementing solutions. Defining user and buyer personas is a powerful approach to reverse this frequent way of thinking. With user personas, stay focused and design only functionality that clearly helps with customer hassles. With buyer personas, cover various distinct needs for different types of decision makers. Keeping in mind these dimensions helps building products that customers love and buy, often dramatically improving chances for success on today’s competitive environment. Learning points: Achieve better outcomes for customer end users with defined user personas;

  • Understand buyer personas to create more targeted solution;
  • Enable reversed thinking with placing users and buyers needs first, prior to defining capabilities.

40 mins

Section 2

Yuriy Gaiduchok

With 14 years in professional services, Yuriy Gaiduchok has diverse hands-on experience as business analysis and product management leader. Worked in distributed multi-layered teams with multiple clients over EU and US. He built competence company-wide for 120 analysts and developed BA services portfolio for several large companies having 1000–5000 employees. IIBA member since 2012, CBAP since 2013, certified as Zachman Enterprise Architect and Agile CSPO. Awarded as Best BA professional 2017 by IT Awards Ukraine. Head of Business Analysis at Ciklum, VP Professional Services at IIBA Ukraine Kyiv Chapter.

https://www.linkedin.com/in/uasdlc

Miroslav Aničin

(Arena Hall) Voice of the Customer in Agile Transformation Projects / Miroslav Aničin

his is experience sharing lecture intending to show how BA helps in Agile Transformation Projects respecting the voice of the customer throughout the project. “Agile” is one of the buzzwords. It is very modern this season and everyone wants to wear that agile thing. So, we are starting from a business need that can be defined as “We want to be Agile”. But, is it a real need or just another misleading information as many others we are facing in our BA practice are? Blindly following what has been articulated by Customer as a business need can easily fool us. That will certainly move us away from one of our main roles – to be a guide to the Customer. How to discover the real business need when starting so called Agile Transformation Project? How to use Business Analysis approach to help Customer discovering where really hurts?

40 mins

Section 1

Miroslav Aničin

Lean Agile Transformation Coach / SAFe Program Consultant, Belgrade, Serbia 25+ years in Organizational Agile Transformation, Change Management, Strategic Business Consulting, Rescuing Projects from Crisis, Project, Program & Portfolio Management, Business Analysis and Business Process Management President PMI Serbia Chapter Industries: FMCG, Financial Services, Telco, Public, Hospitality

Stoil Stoilov

(Pinta 1, 2) Customer-Centric Business Analysis in Agile Software Development: A Case Study / Stoil Stoilov

Even though agile has established itself as the customer-preferred approach for developing software, organizations still make traditional mistakes even when using agile – they neglect the customer and their requirements, they try to deliver quickly at the expense of quality, and they use outdated and inefficient tools and delivery models. In this presentation, you will learn how good business analysis can deliver great value for the customer in spite of bad project management. You will walk away having learned:

  • How to spot customer pain points in the agile process and how to fix them using innovative BA techniques;
  • How to use PFB (Process, Frontend, Backend) Swimlane Diagrams to rally customers, designers and developers around a unified vision for the product;
  • How to use good business analysis to reengineer a distributed project’s workflow and raise it to another level of trust and efficiency.

40 mins

Section 2

Stoil Stoilov

Stoil Stoilov is a business consultant with more than 4 years of experience in the technology industry, of which 2 years have been focused explicitly on business analysis and project management. He is well-versed in the practical realities of BA work, having done business analysis for a variety of companies in industries such as energy, justice services and insurance across Europe. Stoil is certified in ITIL and BCS Business Analysis, and is the first and only registered RITTech technician in Bulgaria.

https://www.linkedin.com/in/stoilstoilov/

Simon Meglič & Ajda Marič

(Pinta 1, 2) How to build excellent User experience with 100% proven tactics? / Simon Meglič & Ajda Marič

How does your web page, sales and service/product delivery process look like in the eyes of a customer? Learn from findings of many offline and online usability tests and heuristic analyses of ePrvak group UX experts. You can build better user experience with almost no additional investment with costumer centered development. Your conversion will go up and your customers will become happier and more loyal. Persuading  existing customer to buy is 6-7 times cheaper than getting new one

40 mins

Section 1

Simon Meglič & Ajda Marič

M.SC. Simon Meglič is serial entrepreneur for last 15 years and has founded largest Slovenian online travel agency Potovanje d.o.o and ePrvak group of companies www.eprvakgorup.com which provide solutions for email marketing, marketing automation and usability testing (conversion rate optimization) and digital media. He is leading Slovenian expert for usability testing, eyetracking studies and email marketing. Ajda Marič works as a freelancer in the field of service design and user experience optimization. She managed or assisted several project ranging from startups to 100 mio € companies.

https://www.linkedin.com/in/simonmeglic/

Lucian Naghel

(Arena Hall) Recycle Map Application – Case Study / Lucian Naghel

Do you recycle? Even if your answer is Yes or No, this is a case study based on a true story which describes how an application came to life from an idea related to a global issue – Recycling Waste. A small group of IT enthusiasts and social responsible discovered a lack of recycling facilities in Romania and this way Recycle Map was born. You will discover how important was the BA role in a heterogeneous team and how this role had to adapt in the creation of a product from scratch when each of the team members could be the customer.

40 mins

Section 2

Lucian Naghel

Business Analyst certified practitioner and enthusiast, Lucian is interested to discover and learn about new domains. With more than 10 years of experience in this field, he likes to contribute by building excellence in analysis discipline. Since 2014 Lucian is an active board member and trainer for IIBA Romania and he was also a speaker for a few times at Romanian BA Conference and BBA.

Lunch & Coffee break

60 mins

W O R K S H O P S

4 h

Andrej Guštin & Igor Smirnov

(Arena Hall) Digitalize your Customer’s Journey with Cross-Channel Data Integration / Andrej Guštin & Igor Smirnov

Many companies in diverse industries are struggling to design perfect cross-channel experiences for their customers – solutions that incorporate the advantages of digital technology to provide their customers with invaluable personalized, up-to-date and on-time service.

3 h

Long Workshop

Andrej Guštin & Igor Smirnov

Andrej Guštin has been a Vice President of IIBA CHAPTER SLOVENIA since 2009. He holds a Master of Science Degree and a Certificate in Business Analysis. In his spare time, Andrej enjoys cycling, cross-country skiing and diving. Igor Smirnov has more than 20 years’ experience in implementing Business Intelligence (BI) projects, consulting, coaching and training activities in the fields of business analysis, data science and data analysis in telecommunications, retail, production and pharmaceuticals for global companies like Novartis, Toyota, Pliva, A1, Pernod Ricard among many others.

http://www.creapro.si

Andreja Pucihar & Gregor Lenart - The ENVISION project

(Blue Conference Room) Business MakeOver – Innovate Your Business Model! / Andreja Pucihar & Gregor Lenart

39% of enterprises in Europe are already involved in business model innovation in an effort to improve their business. Why not join them?

3 h

Long Workshop

Andreja Pucihar & Gregor Lenart - The ENVISION project

Workshops are being organized by the Faculty of Organizational Sciences, University of Maribor (http://www.fov.si/en), a core partner in the ENVISION project.

http://www.envisionproject.eu

Aleksandra Brank

(Pinta 3) First Steps in Customer Experiences (CX) / Aleksandra Brank

The ultimate and unique sales preposition of companies in the future will be customer experience. Companies who will be able to understand, listen and hear the voice of the customer will have strategic competitive advantage. The start of measuring CX is very important and the right set up can lead us to successful management of CX and delivering results through revenue and profit.

90 mins

Section 1

Hall 1

Aleksandra Brank

Aleksandra Brank, MSc., has more than 20 years of experience in marketing, 17 years of those on leadership/managerial positions in Slovene and multinational companies in Slovenia. She started first as a marketing director in Metropolis Media, then she was leading marketing and sales department in Motomedia (today Adria Media) and then joined IBM as a Marketing Manager responsible for Slovenia and Adriatic region

Saima Butt

(Pinta 2) Powerfully Connecting to Your Customers for Their Desired Outcomes / Saima Butt

Active listening both inspires a deep connection as well as creating the opportunity for your customers to authentically share their desired outcomes. The art of asking powerful questions is key to making each customer conversation impactful, efficient and effective. This interactive workshop exploring coaching techniques challenges each of us to consider “how we show-up”, “who we are genuinely in service of” and “why being outcome focused” can make the difference between a one-off customer transaction and engaging a sustainable business relationship.

90 mins

Hall 2

Workshop

Saima Butt

Saima has operated for 18 years as the Founding Co-Director at Change Advantage Ltd serving clients in private & public sector organisations. Her coaching, training, mentoring and facilitation are drawn on by executive leaders wanting to create & drive change.

Gal Jakič

(Pinta 3) Blockchain and the Future of Business / Gal Jakič

Blockchain is set to revolutionise the world just as the internet did only two decades ago. So, what will change in our industry and how can we take advantage of these developments? Join industry leaders and experts at our workshop, where we analyse and research some of the best use cases… and your cases too!

90 mins

Hall 3

Workshop

Gal Jakič

Gal, a 3x Paralympian in Para Alpine Skiing, applies the extreme dedication of professional sport to his web development career. And the full-service web development agency Gal started in 2006 has served as a solid grounding for his expertise in overseeing web projects. In his role as Platform Delivery Lead at Hive Project, Gal is linking up the tech, design and the business development teams.

http://www.the-blockchain.com/2017/07/20/coinagenda-europe-2017-blockchain-winners-announced/

Olena Kisylychka

(Pinta 1) Customer Interview Level 80. Upgrade Yourself / Olena Kisylychka

According to Harvard Management Update, 80% of companies believe they deliver superior customer experience, but only 8% of their customers agree with it. What is superior customer experience for you? Is it related to services, products, and attitude? What about a customer interview? Is it enough to make an interview pleasant and engaging for a customer?

90 mins

Hall 1

Short Workshop

Olena Kisylychka

Olena has over 8 years of experience in IT field and over 5 years of cooperation with European companies. Certified Pragmatic Marketing Product Manager (PMC-III), Certified Coach (EuCF, ICF).

Marjeta Novak

(NINA) How facilitation helps better understand your customers with more efficient meetings / Marjeta Novak

As the role of business analyst expands, business analysts often find themselves in complex meetings where various perspectives clash – technical, financial, marketing, user experience etc.

90 mins

Hall 2

Short Workshop

Marjeta Novak

As a Certified Professional Facilitator, Marjeta currently leads Slovenia Chapter of the International Association of Facilitators. She also stewards the Slovenian community of process practitioners within the global Art of Hosting Conversations That Matter network.

http://www.humus.si

Victoria Cupet

(Pinta 2) Learn to Play Business Analysis / Victoria Cupet

Business analysis is gaining more and more popularity among professionals working on projects as well as business owners and executives. The Guide to the Business Analysis Body of Knowledge® (BABOK® Guide), a globally recognized standard for the practice of business analysis, describes 50 of the most common techniques used by business analysts. Most of these methods are well known and can also be found in other disciplines such as requirement engineering and project management.

90 mins

Hall 3

Short Workshop

Victoria Cupet

Victoria Cupet is an experienced coach, trainer, consultant, author and speaker with over 12 years experience in business analysis, process management and project management. For a number of years Victoria has played a key role in promoting business analysis.

Nataliya Nazar & Volodymyr Koval

(Pinta 1) “Chicken Scratch“ or Ideas Visualization / Nataliya Nazar & Volodymyr Koval

Being a customer-oriented Business Analyst is not only about hearing the voice of customers and helping them to solve their issues, it is also about doing it in an engaging and fun way, so that the customers are involved and enjoying the process. As most people are visuals and perceive visual information better than the text, it is a great idea to incorporate interactive visualization approach in almost all Business Analysis activities throughout the whole requirements management lifecycle.

90 min

Nataliya Nazar & Volodymyr Koval

Nataliya Nazar is certified BA professional with over 8 years of diverse IT experience which includes running business analysis processes and activities, managing distributed teams, business development and consulting. Nataliya manages the Business Analysis Office (BAO) which serves as the single point of contact for current business analysis practices, technologies, and emerging trends at SoftServe. In 2016-2017 Nataliya delivered topics and workshops for the following events: BA Con All Stars (Kyiv), PM Conference #4 (Kharkiv), IT Arena (Lviv), IT Weekend (Wroclaw), IT Weekend (Kyiv), IT Weekend (Rivne). Volodymyr Koval has over 11 years of experience in Finance domain, 6 years as a BA and 4 years in IT. Was involved in different types of projects related to ERP (SAP, legacy systems), web applications, BI tools implementation, migration and support, business process management and optimization in Retail (finished goods, raw materials), Banking, BPO in Financial Services (Record-to-Report, Procure-to-Pay, Order-to-Cash). Volodymyr delivered topics and workshops for several events, e.g. BA Con All Stars (Kyiv), PM Conference #4 (Kharkiv) etc.

Coffee Break – Networking

25 mins

L E C T U R E S

Thomas Geis (UXQB)

Keynote: How to Find Hidden User Needs Systematically and Derive Valid User Requirements / Thomas Geis (UXQB)

If you want to find out what users truly need, avoid the one question: “What do you need?”  Users tend to express themselves in terms of “desired solutions” rather than true user needs.

45 mins

Lecture

Thomas Geis (UXQB)

Thomas Geis has been a full-time usability professional for the past 25 years. After 10 years of work in usability testing, Thomas specialized in user requirements engineering and structural product design. He is the editor of several ISO standards for usability and user experience and has co-authored a curriculum entitled “Certified Professional for usability and user experience” (CPUX), both at the foundation and advanced level “User requirements engineering”.

Attendee Feedback & Closing day

15 mins

N E T W O R K I N G

Networking party with Balkan Boys band

4 h

Gathering – Warming – Registration »Conference to go (just for new attendees)«

15mins

KEYNOTE for all three Groups

Adrian Reed

Keynote: Systems Thinking: A Crucial Skill for deeper customer understanding / Adrian Reed

It has often been said that we live in an increasingly volatile, complex and ambiguous world where customers are demanding more and more from us.   The external business environment is complex and fast-moving, yet often our stakeholders are blindsided by ‘silver-bullet’ solutions that assume a neat linear relationship between cause and effect.

45 mins

Adrian Reed

Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides Business Analysis consultancy and training solutions to a range of clients in varying industries. Adrian is a Past President of the UK chapter of the IIBA and he speaks internationally on topics relating to Business Analysis and business change.

http://www.adrianreed.co.uk

Conference ToGo – Boarding Buses

Boarding for GROUP 1 – traveling by BUS to Bled via Black Cave – BUSES will wait IN FRONT of MAIN ENTRANCE to Perla Hotel

30 mins

Boarding for GROUP 2 – transportation to TRAIN station by local bus – the BUS will wait OPPOSITE the Hotel Perla on the OTHER SIDE of the road

15 mins

GROUP 1: Workshop (CX) – Black Cave

After the workshop (at 11.00 am) Group 1 will continue traveling by BUS to Bled.

1h 45 mins

Black Cave

Group 1

GROUP 2: Traveling by TRAIN

2h 5mins

Train

Group 2

L E C T U R E

Gathering in Festivalna Bled

15 mins

Going south (Africa) – IIBA Balkan Chapters and IIBA South Africa Chapter experience

45 mins

Festivalna Bled

Lunch

45 mins

GROUP 2 (previous TRAIN now BUSES)

Group 2

GROUP 2: Gathering for BUSES

GROUP 2: Traveling by BUS to Postojna

1h 15mins

BUS

Group 2

GROUP 2: Workshop (CX) – Black Cave

1h 45mins

Black Cave

Group 2

GROUP 2: Traveling by BUS to Nova Gorica

45 mins

BUS

Group 2

GROUP 1: previous BUSES, now TRAIN

Free time for 2nd train group

1 h

Group 2

GROUP 1: Gathering for the TRAIN ride

5 mins

Group 1

GROUP 1: Traveling by TRAIN

2h 50mins

TRAIN

Group 1

GROUP 1: Transportation from train station to HIT Perla

15 mins

Come back to HIT Perla

15mins

HIT Nova Gorica

GROUP 3: L E C T U R E S

10 mins

HIT Nova Gorica

Group 3

Victoria Cupet

GROUP 3: Secrets for Successful and Effective Communication with Stakeholders / Victoria Cupet

Abstract

Many organizations have performed studies to identify main reasons behind challenges and failures in projects. Although very often low quality of requirements as well as stakeholder management were among the top causes, the main reason behind all of them is ineffective communication.

PMI’s 2013 Pulse of the ProfessionTM report revealed that US$135 million is at risk for every US$1 billion spent on a project. Further research on the importance of effective communications uncovers that a astonishing 56 percent (US$75 million of that US$135 million) is at risk due to ineffective communications. This study also revealed that the most crucial success factor in project management is effective communications with all stakeholders—a critical core competency to all organizations. In a complex and competitive business climate, organizations cannot afford to overlook this key element of project success, long-term profitability and customer satisfaction.

This presentation will reveal secrets for successful and effective communication with stakeholders. You will learn some tips and tricks about how to improve your current communication skills in order to reduce project risks and increase customer experience.

1 h

Victoria Cupet

Primož Kočar

GROUP 3:How can I train myself to be more agile by turning to the customer? / Primož Kočar

This is a workshop, where the whole body is included. That supports the thesis that human being percepts through the whole visible body. As a method we will use eurythmy in working space. We will practice three dimension of working »space«. We will experience dimension when I’m working alone, in pair and in a group. In development of the process these three dimensions will be combine, which demands that the individual is really agile, flexible and prepared to constantly develop himself. This is a perfect training for nowadays situation, where the world is turning faster than ever. We will search possibilities how to train connection: myself with customer, with team, with company and not loosing myself. These are skills that are connected to the topics as How to connect and engage with customers (inner and outer customer) and these skills provide possibility to stay in process, listen to customer and react on time. The most important goal of the workshop is to open individual towards impulses that are coming from the periphery and to react according to them. For this skill we have to practice and train ourselves to become bigger and bigger “radar”. That is what eurythmy is offering for those that are searching an essential development.

3h 15mins

Hotel Perla Nova Gorica

Group 3

Primož Kočar

Primož Kočar, MSc., historian, waldorf teacher, certificated eurythmyst for working space and curative eurythmist is pioneer in Slovenia and Balkan as well on the field of eurythmy in working space. He studied in Den Hague (NL) by Annemarie Ehrlich, who created eurythmy for working space. Eurythmy was already accepted in Slovenia by different companies and was topic on Conference Napredni poslovni pristopi 2017 (IIBA Slo) and MQ Conference 2017 (Združenje manager).

GROUP 3: Lunch at HIT Perla & free time

1h

HIT Nova Gorica

Group 3

Simon Meglič

GROUP 3: Secrets of successful e-mail and content marketing. How to do it in practice? / Simon Meglič

Content is king and customer is queen. Having great content will note necessary bring you enough audience and sales. How to overcome challenges of content distribution to meet your goals?

50min

Group 3

Simon Meglič

M.SC. Simon Meglič is serial entrepreneur for last 15 years and has founded largest Slovenian online travel agency Potovanje d.o.o and ePrvak group of companies www.eprvakgorup.com which provide solutions for email marketing, marketing automation and usability testing (conversion rate optimization) and digital media. He is leading Slovenian expert for usability testing, eyetracking studies and email marketing. Ajda Marič works as a freelancer in the field of service design and user experience optimization. She managed or assisted several project ranging from startups to 100 mio € companies.

Nataliya Nazar & Volodymyr Koval

GROUP 3: Workshop “Chicken Scratch“ or Ideas Visualization / Nataliya Nazar & Volodymyr Koval

Being a customer-oriented Business Analyst is not only about hearing the voice of customers and helping them to solve their issues, it is also about doing it in an engaging and fun way, so that the customers are involved and enjoying the process. As most people are visuals and perceive visual information better than the text, it is a great idea to incorporate interactive visualization approach in almost all Business Analysis activities throughout the whole requirements management lifecycle. This workshop will help you feel more comfortable using this approach in day-to-day work.

1 h 30 mins

Hotel Perla Nova Gorica

Nataliya Nazar & Volodymyr Koval

Nataliya Nazar Certified BA professional with over 8 years of diverse IT experience which includes running business analysis processes and activities, managing distributed teams, business development and consulting. Volodymyr Koval Volodymyr has over 11 years of experience in Finance domain, 6 years as a BA and 4 years in IT. Was involved in different types of projects related to ERP (SAP, legacy systems), web applications, BI tools implementation, migration and support, business process management and optimization in Retail (finished goods, raw materials), Banking, BPO in Financial Services (Record-to-Report, Procure-to-Pay, Order-to-Cash).

Divna Simeunović

GROUP 3: (Section 1) Your Customers Need your Expertise … and Imagination / Divna Simeunović

Creativity is a buzzword that everybody is speaking about, Probably, we could hardly find a single person that does not want to be creative. Some people believe that creativity is about holding brainstorming sessions from time to time, while the others feel that being really creative is much more than that. The result is that everybody has its perception of his/her own "creative capabilities", which is predominantly wrong. The goal of this presentation is to demystify creativity, to raise awareness of the creative potential of BAs and to give some examples of how we can be more creative and make our customers more happy.

30 mins

Section 1

GROUP 3

Divna Simeunović

Divna Simeunovic is business analyst/consultant working more than 20 years in software development. She is one of Serbian BA Community leaders. Currently she is holding position of VP for professional education in IIBA Serbia Chpater. She is passionate promoter of BA profession and devoted to BA knowledge and skills improvement. She is regularly organizing and delivering workshops related to business analysis and project management on software development projects. Recently, she was speaker at two BA Conferences: Balkan Business Analysis (BBA) Conference 2016 in Romania and BBA 2017 in Bulagaria.

Irina Minoiu

GROUP 3: (Section 2) Children do not need user manuals / Irina Minoiu

Have you ever seen a child reading the user manual of a toy, an apple or water bottle? Children have theirs own mechanism to find out how things works and how can be used. While growing up in the society children are loosing these mechanisms. Business analysts should study and learn how children think, how they solve problems, how they make associations, how they are creative and try applying what they learn when accompanying the design of new products. What a child can teach us about how to design new things? What childhood techniques can we add at to our BA toolbox?

30 mins

Section 2

GROUP 3

Irina Minoiu

Engineer, software developer, project manager, business analyst, volunteer, trainer, speaker mcsd, MBA, pmp, chap Irina is a member of iiba ro board since 2013 in charge of education and iiba ro acting president since August 2016. She has designed the support materials for babok 02 and babok 03 study groups heald by iiba ro since 2013 and also delivered the babok study groups sessions in Bucharest and Chisinau. Irina was a speaker at BBA2015, BBA2016, RBAC2017, CodeCamp 2017, Analyst Days st Petersburg 2018, CodeCamp 2018

Rok Rozman

BAs sustainability and responsibility:: Save the wild rivers in Balkan / Rok Rozman

30 mins

Rok Rozman

Rok Rozman is an ex Olympic athlete in rowing, biologist and a pro kayaker. Rivers are his passion and seeing plans for 3.000 new dams in the Balkans made him decide for action. His answer to unnecessary destruction and greed (the region is net exporter of electricity) was Balkan Rivers Tour, which became the biggest European river conservation action in its first edition in 2016 and is now becoming a movement called Balkan River Defence stopping dams and providing sustainable alternatives.

Conference closing with raffle prizes

15 mins